Tired of the tried and true publicity efforts such as putting fliers in the bathrooms or adding a bulletin insert with info about your study?
Freshen it up and stay relevant by reaching women with these ideas as well:
• Create an email with info about the studies and blast that out to all the women in your church. Don’t forget to send it to the college girls!
• Start a Facebook page for your women’s ministry and put info about all the studies there. Start “friending” women in your church and get the word out through social media. If you’re not savvy with web technology, invite a younger woman to handle this for you.
• Think of fun and creative ideas to spread the word—and to keep your fliers from being quickly tossed in the trash. Make new labels for water bottles with all the info about your studies (“Quench your thirst at our Bible study!”). Or put that info on a colorful wrapper for chocolate bars (“Discover how sweet God’s word is!”). Or tape your info to a bag of trail mix (“We’re nuts about God and you!”)
Amy Nappa, former and much-loved the Champion for Women’s Ministry at Group Publishing in Loveland, Colorado